Article by Jill Konrath
Sales professionals who use social selling are 51% more likely to exceed their quota.
Got your attention yet? I sure hope so. At this point, you’re probably asking, “So what exactly is this ‘social selling’ thing?” According to LinkedIn, the primary components are in the graph below.
As you look at it, think about them as a rating scale – your Social Selling Index. Each area is worth 25 points, with a total maximum score of 100.
Be honest. Think about how well you’re doing. And … check out the scoring under the graph.
Okay. How’d you do? According to LinkedIn, the average Social Selling Index score is only 22.8 points out of 100. Here’s the breakdown per pillar for the typical salesperson:
- Create a professional brand: 10.4 points
- Find the right people: 5 points
- Engage with insights: 1.6 points
- Build strong relationships: 5.8 points.
So it’s now time to create the Sales / Bid Proposal…
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